2016 -- H 8339

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LC006207

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     STATE OF RHODE ISLAND

IN GENERAL ASSEMBLY

JANUARY SESSION, A.D. 2016

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H O U S E   R E S O L U T I O N

EXTENDING THE EXPIRATION AND REPORTING DATES AND AMENDING THE

MEMBERSHIP AND PURPOSE OF THE SPECIAL LEGISLATIVE COMMISSION TO

STUDY METHODS FOR GROWING TOURISM IN THE STATE OF RHODE ISLAND

THROUGH COORDINATED BRANDING AND MARKETING EFFORTS

     Introduced By: Representatives Carson, Marshall, Filippi, and Fogarty

     Date Introduced: June 14, 2016

     Referred To: House Finance

     WHEREAS, The Special Legislative Commission to Study Methods for Growing

Tourism in the State of Rhode Island Through Coordinated Branding and Marketing Efforts was

authorized by the House of Representatives on June 23, 2015, to study and report on statewide

tourism strategy and efforts; and

     WHEREAS, Those efforts are ongoing and tourism continues to be an essential

component to the economic stability, success, and growth of our state; now, therefore be it

     RESOLVED, That the special legislative commission created by resolution No. 414

passed by the House of Representatives at its January session, A.D. 2015, and approved June 23,

2015, entitled "House Resolution Creating a Special Legislative Commission To Study Methods

For Growing Tourism In The State Of Rhode Island Through Coordinated Branding And

Marketing Efforts" is hereby authorized to continue its study and make a report to the House of

Representatives on or before January 3, 2017, and said commission shall expire on March 3,

2017; and be it further

     RESOLVED, That the expiration date authorized by resolution No. 414 passed by the

House of Representatives at its January session, A.D. 2015, and approved June 23, 2015, be and

the same is hereby rescinded; and be it further

     RESOLVED, That the composition of said legislative commission is hereby amended by

increasing the membership to sixteen (16) members, by adding one new member of the Rhode

Island House of Representatives, and one who shall be a representative of the hospitality industry,

both to be appointed by the Speaker of the House; and be it further

     RESOLVED, That the special legislative commission's purpose shall be expanded to

include, but not be limited to, the following areas of study:

     1. A comprehensive analysis of the organizational structures used by other states to

develop, coordinate, and implement state-based tourism campaigns to determine the appropriate

framework to organize and direct a state-based tourism campaign;

     2. A review of the formula used to fund regional and state-based tourism campaigns to

ensure Rhode Island utilizes an evidenced based structure to fund its state-based tourism

campaign;

     3. Bi-monthly reporting from Rhode Island Commerce Corporation on tourism shall be

due in the months of August, October, and December. These reports shall serve as an interim

baseline measurement of tourism activity by listing statewide occupancy rates, hotel and meal tax

receipts, web activity, earned media, social media engagement, and public expenditure; and

     4. Reviewing and establishing performance objectives and metrics to measure the

effectiveness of future statewide tourism plans and strategies.

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EXPLANATION

BY THE LEGISLATIVE COUNCIL

OF

H O U S E   R E S O L U T I O N

EXTENDING THE EXPIRATION AND REPORTING DATES AND AMENDING THE

MEMBERSHIP AND PURPOSE OF THE SPECIAL LEGISLATIVE COMMISSION TO

STUDY METHODS FOR GROWING TOURISM IN THE STATE OF RHODE ISLAND

THROUGH COORDINATED BRANDING AND MARKETING EFFORTS

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     This resolution would extend the expiration and reporting dates and amend the

membership and purpose of the special legislative commission to study methods for growing

tourism in the State of Rhode Island through coordinated branding and marketing efforts from

June 9, 2016 to January 3, 2017, and said commission would expire on March 3, 2017.

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LC006207

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